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Here’s a fast and easy test to ensure your QR code delivers results: ensure your QR uses one of more of these “Three E’s” techniques:
- Entice Consumers and businesses are looking for value. Our clients’ highest traffic QRs offer discounts, free samples or other ways to save. For example, a publishing client’s advertiser offered free samples of a new product to drive traffic to their store. Use MixMobi’s exclusive timeboxing feature to keep the offers fresh and to drive repeat scans over time.
- Engage Already active on social media? Leverage the intersection of social and mobile by linking your audience to your social channel. One of the easiest and most effective techniques: provide a link in the mobile page your QR delivers to the m.facebook version of your Facebook page. You’ll increase engagement and traffic to your social channel.
- Entertain Similar to leveraging your social investment, provide links to YouTube video you have published. Multiply the power of a existing TV ad or short video “about our company” video by embedding it in your mobile-friendly QR content. This is an especially successful technique for “How To Use Our Product” and “Behind the Scenes” videos.
Our savvy clients often combine these techniques, amping up QR traffic and effectiveness. Make sure your QR hits one or more of the “Three E’s” for QR success in 2012.
(Looking for the easiest, most powerful way to create effective QR codes? You’ve found it: MixMobi. We’re proud of our outstanding 94% 2011 client retention rate. Try MixMobi today and enjoy fast, simply QR content creation that drives traffic, engagement and results.)
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