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MSP Communications Leverages MixMobi for Compelling Mobile Campaigns

Since September 2010 MSP Communications has successfully leveraged the MixMobi platform to create and implement compelling mobile campaigns using our suite of integrated tools including auto-generated QR codes, mobile-friendly landing pages, a custom form-builder and real-time analytics.

This unified approach creates an elegant QR-to-mobile screen experience that MSP Communications use within many of their proprietary and client-based publications, including MPLS.ST.PAUL Magazine and Delta Sky Magazine. The intuitive dashboard and creative suite have enabled the editorial and marketing teams to quickly create rich, memorable, interactive experiences. While it begins with the entry point of a scanned QR code embedded in either editorial content, or within an advertisement; the true beauty of the platform is showcased post-scan where the versatility of mobile-optimized landing pages opens up myriad creative opportunities for lead capture, video, contests, e-newsletter sign ups, mobile microsites, and much more.

“MixMobi enabled our editorial and marketing teams to quickly create rich, memorable, interactive experiences.”

— Kevin Dunn, MSP Communications, Vice President Digital Media